average American watches roughly 30 hoursof TV each
… 1,560 hours per year….
...that’s equal to
A LOT OF MASS MEDIA!
ManyFactors Shape Political Opinions
television-watching alone has played a role in the making of public opinion
in America – with the average American watching about 30 hours of TV each
week, after a year’s time it amounts to a total of 65 days of TV-watching.And many viewers don’t often think about
the accuracy of news reporting, either.This makes it increasingly important for public officials to watch
what’s happening on the news shows and the political talk shows, to get a
feel for what is being “fed” to the public through the mass media, and to
gauge the public reaction to that programming.